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Houzz 2018 Study

2018 Houzz & Home – Australia, reveal a renovation boom!

Houzz is an all-in-one resource for homeowners working on a home renovation or decorating project with a large and engaged user community who is able to provide unprecedented insights on the latest market trends based on users’ home improvement activity. These insights provide homeowners and those engaged in the home buying/building/renovating profession with the inside knowledge to assist them in making more informed choices in regard to home renovation. BJF Joinery, supports leading market research that helps our customers renovate their home in the most cost-effective and appropriate manner to increase the functionality and value of their home. 

 

The annual Houzz & Home – Australia, home renovation overview found that in 2018 over half of homeowners (57%) were planning to renovate their home. The 2017 analysis found that activity and home renovation spend was strong in 2017 with over 50% of homeowners renovating their home at a median spend of $25k, with repeat home buyers spending twice the amount in comparison to first-time home buyers. 

Activity and spend: kitchens and bathrooms. 

It’s no surprise that kitchens were the most frequent interior remodel to occur in households in  2017 with more than a quarter of homeowners undertaking a kitchen renovation (26%). Additional percentages include the living/family rooms (24%), bedrooms/other (18%), master bathrooms (18%) and laundries (17%). Findings revealed that repeat (38%) and first-time (31%) home buyers were more likely to undergo a kitchen renovation in comparison to long-term (24%) homeowners. Kitchens were the most costly renovation job coming in with a median spend of $20k for a large kitchen (more than 10m²), followed by large master bathrooms (more than 5m²) coming in at a $13k median spend. 

 

BJF Joinery, are kitchen renovation experts who understand the importance of combining practicality and style when renovating the heart of your home. BJF Joinery, provide a free consultation to ensure you’re only committing to a spend with us that aligns with leading market insights on median costs and return on investment (ROI) relevant to your home. 

Planning and budgeting is more deliberate. 

Over the past two years, homeowners have become more deliberate in planning and budgeting for renovations and were 7% more likely to set a budget in 2017 (74%) than in 2015 (67%).

What are we doing to our homes?


See below the frequency of activities related to the primary home in 2015, 2016 and 2017, as well as the median renovation spend per renovating homeowner in 2015, 2016 and 2017, overall and by segment—as reported by homeowners on Houzz Australia. 

Why people are renovating graph

Why are we renovating? 

See below the frequency of top reasons for starting renovations in 2015, 2016 and 2017, overall and by segment—as reported by homeowners who renovated their primary homes.

Why are we renovating graph

 

How are we funding our home renovations? 

See below the frequency of top payment methods for home renovations in 2017, overall and by segment—as reported by homeowners who renovated their primary homes. Year over year comparisons are not possible due to a change in question wording.

top renovation payment methods graph

Home renovation budget insights. 

See below the frequency of homeowners setting initial renovation budgets, whether they met those budgets, and reasons for going over budget—as reported by homeowners who renovated their primary homes in 2015 and 2017. These questions were not asked in 2016.

 

home renovation budget insights graph

Home renovation planning insights. 

See below the frequency of professional hiring in 2015, 2016 and 2017, overall and by segment, and the frequency of the time periods between the inception and execution of the renovation ideas in 2017—as reported by homeowners who renovated their primary homes. 

 

home renovation planning insights graph

 

Home renovation hiring insights.  

See below the frequency of top professionals hired in 2017 and the average number of professionals seriously considered before being hired—as reported by homeowners who renovated their primary homes.

home renovation hiring insights graph

How many home renovation projects are we undertaking?

See below the average number of interior rooms, home systems or exterior building features upgraded during 2015, 2016 and 2017 home renovations, overall and by segment—as reported by homeowners who renovated their primary homes.

how many home renovations projects we are undertaking graph

What are our home renovation focus areas? 

See below the frequency of most popular 2015, 2016 and 2017 renovations of interior rooms, as well as 2017 upgrades of home systems, exterior building features, and outdoor features—as reported by homeowners who renovated their primary homes. 

renovation focus areas graph

Buyers vs. Long-term owners. 

See below the frequency of most popular 2016-2017 renovations of interior rooms, home systems, exterior building features, and outdoor features by segment—as reported by homeowners who renovated their primary homes. Segment data combined for 2016 and 2017 due to sample size. 

buyers vs long term owners graph

Interior median spend insights. 

See below the 2016-2017 median on top renovations of larger and smaller interior rooms, as well as the definition and frequency of larger renovated interior rooms—as reported by homeowners who renovated these interior spaces in their primary homes.

 

interior median spend insights graph

How we perceive home renovations to affect home value. 

See below the frequency of perceived changes to the home value as a result of the home renovations, overall and by segment—as reported by homeowners who renovated their primary homes in 2017.

how we perceive renovation graph

2018 home renovation market insights. 

See below the frequency of planned activities and planned pro hiring in 2018 related to the primary home, as well as planned purchases in the next six months of 2018—as reported by homeowners on Houzz Australia. 

 

renovation market insights graph

 

Additional demographics of renovating homeowners: 

Characteristics of homes renovated in 2017. 

 

Methodology. 

The annual Houzz & Home study is the largest survey of residential remodeling, building and decorating activity conducted nationwide. This survey covers all aspects of home renovation in 2017, from interior remodels and additions to home systems, exterior upgrades and outdoor projects. This includes the historical and planned spends, professional involvement and motivations behind these projects, as well as activities planned for 2018.

 

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